Hand-Crafted is what Mimi’s all about. We wanted Mimi’s to pull customers in with it’s playful aesthetics. When developing this style we focused on modern design with heavy influence from the past. Mimi’s inspires nostalgia while also leaning into the individuality of our offering. Bold colors, retro Japanese and Chinese design trends, with a hint of Americana combine to create a positive, energetic brand identity that makes Boston diners feel excited, intrigued, and above all else, welcome.